 CREDIT: Image: Amanda Moore, SÖCIÅL SPÅCE Project 2020 When lockdown started in early 2020, in relation to the global pandemic, the arts were badly affected. In terms of galleries, many had been forced to temporarily close in towns due to social distancing measures. In the summer I was lucky to be commissioned by People United, along with 5 other artists, to design artistic concepts which would make social spaces kinder and, well, more social. This culminated in a graphic leaflet which people could download at home. The idea was for communities to work together to produce an outdoor artwork which would assist with social distancing in a playful way. The artworks would allow us to interact more with our local public realm, particularly at a time when indoor spaces were subject to tighter occupancy guidelines.
Through 2020 and beyond, could there be a greater impetus to take artwork outside onto the streets and what are the benefits?
And are there any limits to the placement of art outside of the gallery?
These projects are often commercially sponsored, paid for by arts councils and trusts or form part of planning application agreements or council regeneration projects. They can be temporary or permanent and they can have a much larger role than art as commodity. They are art as identity, interaction and engagement of people with their surroundings.
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 CREDIT: Drawing: Amanda Moore When working as a freelance artist or creative, you need to be clear with your client about fees for your services and any other costs from the outset. You can also lose out on hard-earned fees because of simple invoicing mistakes. I definitely have. Here are some helpful tips: Decide whether you are charging an hourly/day rate, or flat feeIf the project is a service, like designing some graphics or editing photos as part of an ongoing freelance gig, you may wish to invoice on an hourly or daily rate. Make sure that you agree a rate in advance. It may be worth joining an artist membership site like a-n, (a-n.co.uk), for current recommended day rates. If your project is a one-off larger commission such as a piece of bespoke artwork, you may be better off agreeing a flat fee. Work out a budget breakdown to include estimated time you'll need for; project research, meetings, site visits and production using your day rate. Include an estimate of any necessary expenses and fabrication costs. Get quotations from any external fabricators. Day rate invoicingIf you are working on a day rate, include the time worked on the invoice and your hourly/daily rate so that there is no confusion over this. If extra work is required later, you can easily separate the extra work from the work already completed and invoiced for. Flat fee invoicingAgree a payment schedule if the work will run over a longer timeframe. This may be based on completion of certain tasks or on set dates along the way such as once per month over a six month project. This is very important. Otherwise you could end up working for a long time with no payment which will affect your cash flow. You may also end up invoicing periodically based on the amount of time you have spent and not end up receiving the full lump sum fee agreed once the project is complete. If you have to outlay a lot of money on materials, make sure that your payment schedule is timed and sufficient to cover these costs to reduce your risk. Scope of servicesMake sure to detail what you will be responsible for and what will be provided by others before starting any work. Who is printing the final artwork? Will you be expected to pay for any consultant costs such as engineering fees for a bespoke three-dimensional work? How many meetings will you be expected to attend? How many design revisions will you allow within the agreed fee? This all needs to be agreed or your fee could be spread very thinly. Delivery and installationFollowing on from the point above, make sure that you agree with your client who will be hanging or installing any physical work and whether you are expected to arrange delivery. Get quotations from specialist companies as there could be a massive cost difference between a small van delivery and a large truck with crane. ReceiptsKeep your expense receipts as proof of costs for clients if required. You will also need them in order to claim any tax back on your yearly income tax return. Basic invoice information to include:
Tax on incomeKeep copies of invoices in separate folders for each tax year with receipts. This will make completing your income tax return much easier. Register to pay tax in your country, (called Self-Assessment in the UK), and make sure to put the tax away in a separate account when you get paid so that you don't spend it! Don't forget that there may be other deductions such as student loan payments and National Insurance in the UK.
 CREDIT: Photo (and mess): Amanda Moore You may be planning to join a visual arts programme as an undergrad with a broader base. Or you might be about to specialise as a grad student in painting, sculpture, film, print, illustration or photography. How do you make the most of this exciting opportunity? 1. Choose a school which has the right teaching style for youCourses vary widely. Some people will be happy to be shown to their studio space and left there for 2 weeks until the next tutorial. Others will prefer a more structured course. The school I attended had art history lectures, life and anatomical drawing classes and technical workshops which worked better for me when transitioning straight from high school/college. With less structured courses, you will likely have to be more proactive in reading, researching and visiting shows. Something inspirational has to go in for something creative to come out. 2. “Don’t borrow, steal”This was a great piece of advice given by a tutor. It will be tempting to try and emulate the style of an artist you like. The better approach is to understand what their work is about, what is the concept, and then own that, improve on it and make it yours. Start with the idea and the style will follow. 3. Make your art politicalYour art doesn’t have to be overtly about topical political issues but it’s easier to build up a portfolio of work if there is a central theme or reason for why you are making it and showing it to others. Art is also a great platform for expressing or critiquing something, even for critiquing art itself. So many ideas are communicated on social media platforms to people who already have similar views and so exhibiting art is an opportunity to bring ideas to a wider network. 4. Critique is not criticismCrit days can feel like a firing squad as you clear up your studio space and prepare to stand up and explain your work to tutors, visiting lecturers and your fellow students. A well-run crit should give objective feedback and help you to feel clearer in the direction your work is going. For better outcomes, choose elements of your practice which you feel you require feedback on and ask another student to take some notes for you as we all have a tendency to only remember the negative comments. 5. Market your artBe proactive and don’t rely solely on the final degree show for people to see your work. Tutors may not offer any guidance on this. You might use social media platforms to showcase your work whilst also giving more insight into your unique concepts and making techniques. Setting up a website will enable you to direct people to your work when you meet them. Set up your own show, or a themed group show, and be open-minded about venue locations with good footfall. Apply for commissions and competitions. 6. Grow your networkFollowing on from point 5., talk to people, lots of people. Talk to your studio colleagues about goals, share contacts, offer to help each other. If you meet someone and collect their card ‘old-skool’ or connect with them on social media, set up reminders to check in with them now and again. Share something of interest or find out whether you can help with something they are working on with no expectations in return. Not all opportunities will come your way by applying for them, many will be created and offered from within your network. 7. Take advantage of other school resourcesYour school may have a whole set of wider resources which you can use as part of your paid tuition. This may include specialist equipment, lectures in other subjects, business courses or even counselling. All of these resources would cost you some serious coin if you paid for them privately. 8. The art world can be a fickle placeIt will prove difficult to understand why curators and galleries prefer certain artworks and artists and some of your colleagues may be more sought after than you at the final degree show. Your art is not bad, there is a place or a situation for all art. It may not be this gallery but another one, it may be for publications, for public commissions, for private collectors, etc. 9. Find ways to make your practice affordable post-schoolIn school you may have access to everything from printmaking presses to welding equipment. However, you may or may not have easy or affordable access to these tools after school. Think about diversifying the materials you use so that you can keep creating without having to outlay a lot of money on equipment. Depending on your location, you can also rent workshop space on a daily basis. 10. You will always be an ArtistAs I approached graduation, I knew that I would need to take a day job and find a way to come back to producing my art in the future. If you want to, or have to, take a break from creating art full-time after graduation, don’t worry, you will always be an Artist. Firstly, make your art for yourself. You will also bring a way of seeing things into everything else you do and you may even become a different kind of creator - a writer, a musician, a marketer, a designer … be open to all opportunities. What are some of the most valuable things you have learned at art school?
 CREDIT: Photo: Amanda Moore Have you ever felt as though you are a writer who isn’t writing, a dancer who isn’t dancing, an artist who isn’t making art? What can you do with that liberal arts degree? Maybe there are alternative ways to get back into it. Becoming an ArtistIf there was one thing which defined the start of my career of being an artist, it was the uneasiness in feeling justified in calling myself an “artist”. Being a student is one thing, and studying at art school, the luxury of spending all day in your allocated studio space, you look like an “artist”. But fast-forward to the End of Year Show and this seminal event separates the “artists” from the people thinking, ‘but that guy only came in for a few hours and stood outside smoking roll-ups and then dragged some stuff out of a skip, now he’s got work in the Saatchi collection’. If you’re not going to have a collector buy all of your work and then have a career creating, exhibiting and selling stuff from your studio, (which used to be a set of garages in East London), then what’s the point of all this? It’s a bit of a throwback but reminds me of the film Frances Ha back in 2012, about a 27 year-old apprentice for a dance company who isn’t really a "dancer". She receives the standard dinner party question, ‘so what do you do?’ and handles it earnestly;  CREDIT: Photo: Pine District, LLC Andy: So what do you do? Frances: Eh... It's kinda hard to explain. Andy: Because what you do is complicated? Frances: Eh... Because I don't really do it. Make or Break, The End of Year ShowWhen I studied at the Royal College of Art, I remember standing near my work at the End of Year Show which was being completely panned by a critic who taught there. I was caught between being embarrassed and wanting to get as far away from that work as possible, but also wanting to run up and slap him across the face. He then turned around with a middle-class ‘Darling’, and told me how great the work was. Two-faced jerk. Quite a few of my colleagues sold work as disparate as clay figures of animals, ‘skip-man’s’ up-cycled objects from the trash, and some really nice intricate and skilfully crafted objects somehow made from dust. I was happy for them. Not really. I couldn’t figure out what made one person’s art “art” and made one artist an “artist”. Nothing was common amongst the work bought by collectors. It wasn’t the types of material used, it wasn’t the subject matter, it didn’t seem to be based on a particular trend. What somehow felt more strange was that curators I knew who were at the show kept offering me jobs. Jobs to help them do research for books, to help run studios for other artists, to tutor their A-Level kids, (that’s age 16-18 in the UK). Frankly, I was offended. Much like Frances was when she tried to get a spot ballet dancing in one of her company’s shows and the Head of School offers her a job in the office. I mean, how dare they offer me way above the median UK wage to manage a studio, or four times the amount a care assistant earns to drink coffee and watch a 16 year-old do their homework? To 'Art' or not to 'Art'So what did I do? I had a choice between going for it, potentially living in some kind of squat or squalor in order to afford a studio space with the financial situation at the time and keep trying to somehow break into the elusive “art scene”, or taking one of the day jobs. Or maybe half a day job and half of the squalor. How did I decide? I had to decide what my priorities were. I felt pressured to be an exhibiting artist with London-based shows, (shows in established galleries), especially following the gift of being able to study at the RCA. One of my tutors gave me some good advice, that you can keep coming in and out of things through your life. He said not to worry about it, ‘you’ll always be an artist’. If I was honest, I wanted what the baby-boomers had - a regular income, a working vehicle, a home. So I took the day job, all of the day jobs - tutoring, managing studios, helping curators and learning more about the business of the art world. It took me several years to even understand what my work should be about or what it could contribute. Subsequently, I studied architecture as I liked the idea of designing things which would serve society, rather than potentially become commodities, and I started to get into working on large-scale public sculpture commissions. This was finally a way for me to combine everything I was interested in - sculpture, making things which have a definite community benefit, and getting paid. Having a brief, a need, was much more helpful to me than when I was in the studio all day trying to find a need for my work. And public commissions often involve a whole collaborative team of interesting people including clients, the local community, engineers, planners and fabricators.
Frances also took the day job, and then she got into choreographing her own dance in her own style. It wasn’t her original plan but she got to be a stronger contributor to the industry she loves. |
AuthorWhat am I doing here? I'm collecting sea water to fill 1,000 bottles and hang them from a scaffold inside an old ruin. Why? Why not? ArchivesCategories
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